Update on Search Ads
All of the advanced ads are related to FS as either a direct version of the name or a spelling variation including typos. So far only exact keyword matches of “Faerie Solitaire” have gotten clicks. It’s low volume which explains low spend, but at least people can find our game with ads… I may test other keywords unrelated to our game’s name in the future but this probably won’t be a priority as the main thing I want to solve is our game showing up at all when people search for our games. When I test searching for “Faerie Solitaire” on my iPhone I do see ads for the game sometimes (I am probably half of the impressions) but most of the time 9/10 it’s other games. If they are not targeting our keywords then it’s probably the Basic version of Search Ads that’s simply outbidding us, and we’re given some mercy sometimes for actually targeting the keywords exactly.
“Faerie Solitaire” is now in the dropdown autocomplete but on my old iPhone it still does not show the game even though it’s an exact keyword match. Maybe just needs more time.
Something which might help would be to add portrait screenshots of some type, like artistic ones with game screenshots and other key art. Even though I prefer real screenshots, just having portrait ones on the store of some type may help.
Neither game shows up on iPad 2 app store search for “Faerie Solitaire” still. The store probably just needs more time to update fully for at least one of the apps with the exact name to show up - I hope. I would expect some change by the 28th on search results based on estimates posted elsewhere.