Made the decision to take the name from the old (not live) app and give it to the FSR version so once the next update to FSR on iOS is approved it will just be “Faerie Solitaire”. If this works I’ll rename FSH to something else too maybe using a : or - or – or separate the franchise name from the edition name. App names are unique on iOS and even hidden app names keep the name reserved as far as I know.
Nothing on the Search Ads yet. FSH is a premium game, costs $9.99 to buy on iOS so maybe that’s part of it. Maybe Apple puts free and premium apps in different buckets? Maybe we’re competing with other paid apps which have CPI of $10+. Or Monthly Budget is too low for it to do anything. Or it’s too soon to see anything. Since it’s a paid app, if it is possible to get a meaningful amount of installs vs cost to get them then it’s a good idea to leave it running even if total installs from this is low. But I have a feeling we’re competing against F2P/IAP whale hunters and surfacing for normal premium apps in Search Ads will be very unlikely. Going to leave it without changes for now.
Nothing on the Advanced site either, no impressions (all bids on keywords $2 Max CPT Bid). Targeting 12 keywords for FSR for the exact spelling of the name and then some spelling variations that were suggested. I don’t know if it’s too early to see anything, or if the bids are too low, because other games do show up for most of the terms. They could be targeting and bidding on the keywords, or they could be Basic setups with very high CPIs set.
Those other games are made to make it possible for people to spend thousands in a single game so they can afford to spend those big numbers for targeted ads like that. Devs will often spend way more than seems sane when they are trying to do everything they can to go up in the ranks too.
If changing the app name to “Faerie Solitaire” for FSR works to make it show up I may disable its Advanced ads except for the misspellings, don’t know yet.
Apple gives you $100 if you add a payment method to Search Ads. I’ll continue to share what happens here.