The first test with Playable Ad finished, so, just want to confirm, that it was not banned or reported by users or something else, and for sure it was successful for the game:
“Results” here are “App Installs”, on iOS, in USA. You can see, that Cost Per Install was TWICE lower in comparison with a simple video on the same audience and placements! Well, my best CPI with video ad was around $0.7, so if be more precise, the win from playable ad was “only” 50% and not 100%. But still - very promising and inspiring!