Tenjin is one of the attribution/tracking services. Well known alternatives are Appsflyer and Ajust (well, better say Tenjin is an alternative for these two). So it lets you separate paid installs from organic installs in your analytics.
Pros: Tenjin is free up to 1.000.000 monthly events (each app start generates an event), when Appsflyer and Ajust will cost you $0.05 and more per paid attribution (they don’t charge you for organic install as I remember, but simply saying your Cost Per Install will increase for at least 5 cents with them)
Cons: Tenjin is not an official Facebook partner (Appsflyer and Ajust are), so tracking installs from FB Ads is not supported for 100%, but is still possible via deferred deep links.
So, at first I wanted to try it because it’s free. And second - they have another feature/service of aggregating revenue from ads (via API from different ad networks you’re using for monetization) and I’m already using it (again - for free), so having also attribution by Tenjin will let me see Ads revenue exactly for cohorts of users I’ve aquired through exact ads campaigns.
Thanks for adding to the portal. I did not do that by myself because only partial iOS support is provided at the moment, but I guess it’s better than nothing. Going to add Android support during next week.
I’ve tested Tenjin tracking on two small FB ad campaigns, everything seems working as expected, not 100% accuarte, but good enough. Also it’s possible to configure forwarding info about installs to GameAnalytics, that’s awesome!
USA, $50 budget, acquired 48 installs -> tracked by Tenjin 44 installs -> forwarded to GameAnalytics 41 install [8-15% loss]
Japan, $50 budget, acquired 67 installs -> tracked by Tenjin 67 installs -> forwarded to GameAnalytics 67 installs [0% loss]
Also Tenjin shows ads revenue per tracking campaign, it’s not true user-based revenue, but some estimation based on session number of the cohort)